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Start with the awkward questions

01 — Discovery

Start with the awkward questions

Before a single pixel, we work out what the thing is actually for and who it has to convince.

Pick a direction and commit

02 — Direction

Pick a direction and commit

One route, argued for properly, beats three safe ones presented side by side.

Make it real early

03 — Build

Make it real early

Interfaces get judged in a browser, not a canvas, so that is where we take them.

Leave something maintainable

04 — Handover

Leave something maintainable

Tokens, components, and notes that mean the next person does not start over.

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